It can sometimes seem like the entire world is one big website. No matter where you look or what you do, you'll see businesses advertising their site’s address, people discussing a popular business's website, and even companies trying to get you to create your own.
Anyone in the hospitality industry can no longer afford not to develop their own website. Even if you are a small hotel that doesn't really try to compete with the big chains, potential guests who are looking for a place to stay will expect you to have an online presence, and part of that online presence is having an attractive website where they can learn more about your hotel.
Let's take a look at a few reasons why it is imperative that your hotel has its own website, no matter how big or small it may be:
Guests Expect You to Have One
As stated above, potential guests expect every hotel to have an online presence and a big part of that is having its own website. It's gotten to the point where this is no longer an option. If you don't have a website, then you simply won't be taken seriously by many travelers. Every day that you continue doing business without a website, it’s likely that you’re losing money.
Websites Give Your Hotel a Chance to Shine
The best way to entice guests to your hotel is by showing them what you're all about. Having your own website allows you to personally connect with potential guests, show off pictures of your rooms and the surrounding area, and point out any amenities that you offer. You can also create an awesome About Us page that tells your story by highlighting your history and accomplishments. When done right, your website can function one of the best sales tools in your arsenal.
You Can Get More Exposure Through SEO
If you want to have an effective online presence, you need to either learn about Search Engine Optimization or hire an outside marketing firm who can handle it for you. While having an attractive and functional website is in itself an effective tool, you still need to give people who are unfamiliar with your hotel the ability to find it online when they’re searching for a place to stay. Improving your SEO is the best way to make that happen.
A Website Allows You to Control the Narrative
Whether or not you have a website, there's a good chance that your hotel will be discussed online somewhere. Some people may take it upon themselves to review your hotel on a site like Yelp. Or perhaps they'll discuss your hotel with friends and family on a social media platform. Having your own website, one that is easily accessible by anyone who is looking for a hotel, will allow you to have more control over how your hotel is expressed online.
Websites Improve Social Media Interaction
In addition to having a website, you also want to be using social media platforms that can help you stay connected to your guests. A website will allow you to advertise the social media platforms and link directly to them, thereby making it easier for existing and potential guests to connect to your hotel. Treating your website as a central hub for your hotel will show guests that you need business.
Once your guests have connected with your hotel, you need to provide them with the best communication options money can buy during their stay. Voice over Internet Protocol, or VOIP, is the perfect solution. Reach out to the professionals at Phonesuite today and we’ll get you started.
