In case you haven’t noticed, technology has become a way of life for most areas around the globe. Advances in technology have allowed us to do things that were barely dreamed of less than a century ago. Some of these technologies have made their way into hotels, but are you utilizing them correctly? Here are some technology mistakes that you want to avoid:
Not Researching What Your Guests Really Want
When it comes to offering technology to your guests, you have more options than ever before. The problem is that some hotels stock their locations with numerous types of technology without considering whether or not their guests will actually be interested in them. You can do much of your research online by looking for customer comments about certain devices or conveniences at other hotels, but asking them directly on social media works great.
Jumping on the Bandwagon Too Quickly
Once you hear about a new type of technology that’s available, you might be inclined to jump on the bandwagon to avoid missing out. This could prove to be a mistake because if you add a device or process based on technology that you don’t fully understand, your guests won’t be able to utilize it effectively. Or, you could find out very quickly that your guests don’t care about that specific technology.
Jumping on the Bandwagon Too Slowly
Conversely, you don’t want to miss out on an effective piece of technology for your hotel by adopting it too slowly. Guests want to know that you’re well-informed with what’s available and that you're keeping up with the competition. The best strategy is to begin researching a new technology’s reviews right away and add it to your hotel if it seems like a good fit.
Not Enough Digital Marketing
Digital marketing - which consists of blogs, social media, emails, and much more - is essential for growing and expanding pretty much any business these days, and your hotel is not immune to this need. Unfortunately, many hotels continue to shortchange their livelihood by not utilizing everything that the digital world of marketing has to offer. If you don’t have the time, inclination, or skill to do it yourself, hire an outside marketing team that will get the job done.
Neglecting Proper Data Security
Adding technology at your hotel comes with a price - the need for more data security. Whether it’s the cloud, Voice over Internet Protocol, or another piece of tech that your hotel is using, you must ensure that everything can be used safely by your guests, especially with the rash of data breaches that have occurred in recent years.
Ignoring Reports of Bad Wi-Fi
People sure do love their wi-fi, which is one reason why we’ve said in the past that you should be offering it as a standard feature at your hotel. And if your wi-fi starts acting up or not working at all, it’s imperative that you get it fixed immediately. If not, you could have a riot on your hands.
Replacing Customer Service
The last thing you want to do is replace the customer service team at your hotel with a piece of technology. Even though some types of technology can make things more convenient, guests don’t like it when they’re unable to interact with a human being. These are the people who will solve their problems when technology falls short.
VoIP has proven itself to be a fantastic communications tool for many businesses, and hotels are no different. To learn more about how Phonesuite can help take your hotel to the next level of communications technology, reach out to our experts.